WHY BUSINESS COACHES NEED GREAT CONTENT METHODOLOGY
Welcome to part 2 in your 5-part series about what it takes to be a top business coach.
Last time, you read about the importance of having compelling, powerful content that gets results.
The second element you need in place is a methodology that sets you apart as a coach.
Research reveals that a top reason why a coach gets hired is because he or she has a proprietary methodology that addresses the business owner's most compelling problems.
However, most coaches struggle because they don't have even a single methodology -- and don't know how to create or get one.
A good methodology includes three things:
1. A framework about how to solve a pressing problem.
2. A process that gets results.
3. An outcome that provides tremendous value to your clients.
As a coach and trusted advisor to your clients, you need a methodology that provides a proven, efficient pathway to results.
We give you methodologies to do just that.
You start with our proprietary CASTLE Model for Business Growth, which you can use and/or adapt and even put your logo on.
You also get methodologies for behavioral coaching, perceptual coaching, developing a powerful strategy, resolving conflicts, developing a succession plan, managing time, gaining leverage so that the business is worth more, and developing leaders to take over the business over time.
Even better, you get the knowledge you need to create your own methodologies and really set yourself apart as the go-to professional in your market. For instance, you get two templates you can use to create your own methodologies.
We even work with you, one-on-one, to help you develop your own process - including guidance on how to package it so that you attract clients.
That's a great segue into the third element of what it takes to be a successful coach....
a solid business development strategy to build your firm. Stay tuned....
|WHY BUSINESS COACHES NEED GREAT CONTENT
|Welcome to the first in a five-part series about what it takes to be a top business coach.
WHY BUSINESS COACHES NEED GREAT CONTENT
The first element of the successful business coach is compelling, powerful content that gets results for business owners and their management team. Sadly, most coaches in the market are lightweights. They go through "coach light" training programs that teach them nothing more than how to ask open-ended questions.
Or, they pay tens of thousands of dollars to a franchise company for a few simple frameworks that might apply to a Main Street retail outlet at best.
You have to be able to help business owners handle their most pressing problems. WHAT KIND OF CONTENT? The Institute for Business Growth content that you get -- and can use with a perpetual license -- includes: • Worksheets for business owners to set and achieve goals in the 10 key metrics that make or break every business. Without these metrics in place - which cover revenues, profits, and cash flow -- the business owner won't know if he or she has a viable business or not, and does not control the destiny of the organization. These metrics have much more impact than the historical information that an accountant or bookkeeper provides.
• A set of strategic questions that every business owner has to answer in order to successfully compete in his or her marketplace. (Once you know how to help your clients dominate their market, business owners will rave about you).
• Tools to help business owners reconnect with their passion for the business.
• A new way of looking at how the business owner(s) spend time, so that your clients completely change the way that they lead the business. Once you learn how to look at time in this new way, you can help business owners increase the value of their business geometrically!
• Nine leverage points that every business owner needs to use in order to grow the business smoothly and be more effective - even if the business owner is on vacation or decides to take a day off.
• The secrets to becoming a "magnet" for top talent, and keeping the talent long term.
• Hundreds of tactics to increase revenues, profits, and cash flow.
• A spreadsheet filled with tools for business owners to track and improve progress.
• Coaching frameworks to help the business owner engage the executive team and employees.
• Coaching tools to help your clients communicate with impact, so that everyone is on the same page.
• Frameworks and tools so that your client can develop new generations of leaders, and put a solid succession plan in place.
• Coaching content to eliminating behaviors and perceptions that demoralize employees.
• Tools for your clients to have powerful insights about their leadership style, and how to get even better. You get an instant tool kit of deep, powerful content that business owners need in today's gut-wrenching economic times. That way, you can demonstrate instant value to your clients, and develop clients for life.
DO YOU WANT TO BE A COACH? If you like the content and think that you might want to join The Institute for Business Growth, contact me directly. A live international certification program will be presented in South Africa 31 May – 3 June 2012, by the founder Andrew Neitlich. CONTACT Email: email@example.com
LIFE IS BEAUTIFUL. Give thanks for your blessings. Until next time…..
Cherie Power Coach
Welcome! Taking advantage of some Business Coaching, or deciding to become a business coach, is a very smart decision. There are thousands of business owners who are struggling to make their businesses grow profitably and increase the value of their investment. Many of these entrepreneurs do not have a formal system for running their business. They are constantly fighting fires and focusing on minute details, rather than taking the time they need to systematically step back and look at the key success factors for long-term profitability.
In short, they need a business coach. A business coach is a seasoned professional with a toolkit for helping business owners grow their business more profitably, and create a valuable enterprise that runs on its own, without needing the business owner to be present. You will soon find that business owners want to hire a business coach for any of the following reasons:
- Take advantage of your profit-making and growth strategies to improve bottom line business results and the value of the business.
- Learn how to use leverage to work less and get better results.
- Recruit, develop, and retain top talent without struggle – and build stronger teams.
- Create a high performance culture focused on accountability and results.
- Re-engage a passion for the business.
- Continue to develop professionally in a safe, highly efficient environment with a competent, trusted peer.
- Have someone to hold him or her accountable for achieving ambitious goals and results.
- Take a step back and see the big picture instead of reacting to fires, in order to develop effective strategy and business plans.
On this site, you are going to learn a proven system and methodology for coaching business owners to be more successful, or simply for use within your own company.
We will begin with the orientations, or attitudes, which a business coach needs in order to succeed. Then we will explore the coaching process and some common types of coaching conversations. Next, we will get into the heart of the business coaching methodology.
Until next time…
10 Powerful words that inspire a vision
Regardless of your circumstances, life is full of surprises, setbacks and disappointments, which
could result in loss of momentum for your business. Boost your confidence with these powerful
words when ever you feel it necessary.
Purpose. It all starts with a dream that builds up inside, which moulds itself into a powerful
purpose. Whenever you feel discouraged or loose your direction, remind yourself of the original
reason why you started this great venture.
Planning. Try to visit your original plan of action, fine tuning it as you eliminate time-wasting
frustrations. Remain focused by documenting your thoughts in detail as this will become the visual,
which you can use to add to the planning process with renewed momentum.
Accepting. Accept the fact that you are perfectly imperfect and that human error, ups and downs
are part of the process. Know that the true learning curve is in the mistakes we make. Without this
self-acceptance, you will be putting yourself under un-necessary pressure. Remember that
diamonds are created under pressure.
Reward. Give yourself on-going rewards along the way to keep your motivation levels up and to
celebrate small, but crucial successes. These rewards refresh and remind you of what you are
working for, building momentum as you drive forward. How do you eat a cow? One bite at a time!
Health. A balanced lifestyle, in all aspects, is what is required to pursue your goals with the vigor
and passion that you will have started out with. This can be broken down to exercise, diet, sleep,
relaxation etc. Care take the basics and the rest falls into place.
Motivation. Motivation comes in many forms – different strokes for different folks. Find a source
that inspires you to make your dream a reality. Keep your motivational source close at hand to
keep you at the level of activity that you want. If you get discouraged, tap into your source before it
gets the better of you. Some people find that a little pressure is all the motivation they need.
Organization. The word says it all – an organization needs to be organized. This gives one the
clarity to focus on the job at hand. A clean desk for example, with a fresh new system is all one
needs to move to the next level of productivity. Constantly attempt to create a sense of clarity.
Refresh. Refreshing your plan from time to time sparks new, innovative ideas that you can test on
your business. Regardless of what it is, break out of the pattern you are in and try something
different. If your new tactics don’t yield positive results in the short term, at the very least it will
highlight your options moving forward. Re-inventing yourself keeps the competition guessing!
Networking. “Always on duty” should be your approach to networking. Tell people who you know
and meet what you do and how passionate you are about it. Networking is key to your success as
you build relationships. The best results come from people speaking to other people about your
business. People believe more of what they hear, and less of what they read.
Action. Nike said it best with their slogan – just do it! Now is the time to take action to go and turn
your goals into reality. If any pessimistic thoughts enter your mind, you will immediately eliminate
the negative impact by doing something proactive.
Regularly peruse these powerful words to keep yourself up and running. Remember that energy is
contagious, regardless of whether it’s positive or negative. The choice is yours…
7 Compelling reasons to go online
We have compiled a list of 7 great reasons why you should be advertising online, building
your business reputation and taking advantage of the networking opportunities.
1. Establish an online presence
Every excuse we have had in the past for not being on the Internet is now no longer acceptable.
The World Wide Web is here to stay and taking the decision not to market or advertise on it
immediately puts a company at a disadvantage. Millions of people throughout the world use the
Internet as their first source of information - your competitors know this.
2. The magic of networking
Successful business people know the following: it’s not what you know; it’s who you know, but I
would like to take it one step further and say that it’s also about who knows you. The more
contacts you have coming through your business on a daily basis, the greater the success.
Therefore, handing out your business card to potential clients is a vital process, but you are
limited to a few contacts per day. Take your networking to a new level by creating a permanent
presence on the World Wide Web with your entire business showcased for millions to have
access to, 24-hours a day at very little cost. Handing out business cards can no longer be the
only way you attempt to network with people.
3. A new service level for customers
One of the most effective ways to serve your customers is to make your business and all its
information available online. However, this can be taken to the next level by providing prequalifying
forms, online e-brochures, informative PowerPoint presentations, detailed information
on your product and the unique reasons why a customer should consider your opportunity.
Customers can go through an entire pre-qualifying process before they even meet you.
4. Public interest goes national
When launching a product, if you incorporate Internet marketing as part of your campaign, you
instantly benefit from the Internet’s limitless coverage. Web page information is accessible to
anybody, any time, anywhere and people who view your online marketing become informed
potential customers. Additionally, some products require time sensitive material or information to
be released at certain times. An example of this might be the releasing of phases in a
development. One cannot compare these benefits to regular marketing in your suburb or area
within a city.
5. Pictures, video and sound
The Internet allows for products to be showcased using “fly through” videos with sound, special
effects and of course the perfect sales pitch recorded to be viewed over and over again. Business
is worldwide but your office hours aren’t. No printed brochure can match that value let alone
represent a sales person 24-hours a day.
6. Information changes
Sometimes information changes before it gets off the press, leaving you with a costly bill and
worthless paper. Electronic publishing requires no printers, ink or paper and it changes with your
needs. The flexibility of uploading the latest information whenever it changes is priceless.
7. Tomorrow’s business platform
The Internet is not only for computer science students. With 70 million users of the Internet, even
the most narrowly defined interest group will be represented on the Internet. With so many good
search programs, your interest group will be able to find you, or your competitors. No matter
where you are or what you are selling, if your potential big clients have Internet access, you
should be there too.